How To Appeal To Investors: Top VCs Reveal The Anatomy Of A Successful Entrepreneur

At a very fundamental level, the venture capital business is being reshaped. Speaking to a crowd at the Grind work space in New York last week, Fred Wilson addressed this ongoing shift, saying, "there?s two times as much capital in the venture capital business today than we, the professional investors who make up the venture business, can actually put to work intelligently." Bad for VCs, Wilson says, but good for entrepreneurs. Of course, the fact of the matter is that the top investors are custodians of an equally valuable currency -- information. With the noise and hype growing, it's becoming even more essential to understand what it is about the anatomy of startups that makes them appealing to the right investors -- or perhaps more importantly -- why some of the best fail in spite of themselves. In a new book, called Venture Capitalists at Work, Tarang and Sheetal Shah set out to provide entrepreneurs with real insight into how some of the top investors in the game evaluate, invest in, and mentor their startups -- information that can be extremely powerful if put to use correctly -- and that has thus far remained, they say, in a "black box."

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