Hot Real Estate Marketing Tips For 2013 ? mycoordinatorllc.com

Aug 25

Are you prepared to win at marketing in 2013?

What real estate marketing trends will be the
most important for winning the most business as we break into the New Year?

You can?t afford to wait to start working on your
strategy, making the right hires and developing the materials you need to win.
You need to be 6 months ahead?

6 real estate marketing trends you need to be
on top of:

1. Email

Email marketing may not be new but it is
actually growing in importance and value to real estate professionals,
especially with the new inclusion of email results in Google searches.

2. Content

Content remains the single most important
marketing medium for real estate agents, mortgage pros and investors. The
quality of content makes all of the difference in outbound campaigns and with
consumers increasingly tired of being bombarded by advertising good content has
quickly become the number one differentiating factor between those who win at
inbound marketing and converting the most prospects.

3. Mobile Apps

With this fall expected to be a record season
for tablet and smartphone sales and new devices like the iPhone 5, Surface and
mini iPad coming mobile coming out this is a crucial time to lock customers
into your mobile apps. It will soon be a matter of whoever has their apps on
devices that will retain the most clients.

4. Video

With video now more easily viewed on mobile
devices and the search engines rewarding real estate websites with better
rankings for having video it will continue to become more important.

5. Going Virtual

Thanks to technology it is now a lot easier
for consumers to shop for homes and meet with professionals before making the
trip and more are choosing this option not just to save money but to save their
precious time. Those real estate pros who utilize the latest tech to connect
with prospects face to face over the web and capitalize on the ability to shave
overhead and deliver more dynamic presentations via virtual open houses and
virtual home staging will come out on top.

6. Foreign Buyers & Investors

With mortgage loans becoming even tougher to
come by and the U.S. economy continuing to struggle it is foreign home buyers
and investors who will increasingly make up the slack and come in with cash to
buy Michigan real estate. Those who get good at reaching these prospects and
tailoring their marketing to them will come out ahead quickly. Think attending
overseas property shows, partnering with lead courses abroad and having local partners
who can back you up with the services they need such as tax advice, company
formation and U.S. banking like My Coordinator LLC.

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Source: http://blog.mycoordinatorllc.com/?p=41

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