Scratching your head trying to figure out how to advertise on Facebook? A lot of people are looking for the best ways to increase their business results through online advertising. I normally suggest that people focus on free online advertising methods as much as possible. Most new businesses simply don't have a huge advertising budget. But, if you do have a budget, Facebook pay per click is one of the best ways to do paid advertising.
When you research how to advertise on Facebook using PPC, one thing really stands out. You can really zero in on your target market. This is invaluable in the advertising world. Being able to reach exactly the people you want to reach is valuable.
But what's even better is being able to dodge the tire kickers that you don't want to spend time and money advertising to.
Facebook has very clear and concise instructions on how to place PPC ads. Plus they keep changing their systems all the time. Because of this I don't want to go into the technical details on how to set up your PPC ad campaign. It's best for you to go directly to their site for the most up to date instructions.
Instead I want to focus on strategy. There are a few key points to keep in mind. This will help you get the most out of your advertising dollars.
How To Advertise on Facebook Key #1: Know Your Target Market
First, you need to know who you're trying to reach. Be specific. One of the mistakes people often make with PPC is that they try to use a very generic, catch-all approach. They get lots of clicks on their ads, but only a very small percentage of those clicks turn into business deals. That's a very, very expensive approach to advertising!
Once you've decided who you're trying to reach, determine what they need. Find their pain. Then determine how you can fix their pain. Remember the old sales adage. The customer is always tuned into WIIFM. What's In It For Me? They aren't interested in generating profits for you. They're interested in how you can fix their pain.
Determine one thing you can offer that will fix your target prospect's pain. Zero in on just one thing. Then focus your ad copy on presenting your product or service as the one and only solution they simply must have.
How To Advertise on Facebook Key #2: Catch Their Attention
The biggest challenge with learning how to advertise on Facebook is learning to catch people's attention.
Remember, Facebook is a social networking site. Your ad is going to occupy a tiny square of real estate on people's Facebook walls. It's going to be competing with other ads. Plus, it's competing with funny pictures, comments, jokes, and life updates from people's closest friends. That a lot of competition.
You need to know how to stand out from the crowd.
Use bright colored pictures. Use non-traditional ad copy with short sentences and questions that will grab people's attention. Keep things as simple but as catchy as possible.
How To Advertise on Facebook Key #3: Always Include A Call To Action
This may sound bossy, but sometimes people just need to be told what to do. It's strange!
You can hint in your ad that they probably should click on your link if they want what you have to offer. But they won't do it. Their default answer will be "no thanks, maybe later."
Instead you need to tell them to "Click Here Now" or some other call to action. Always be sure to include this. It will make all the difference in your results.
So there's a brief primer on how to advertise on Facebook using pay per click. Now, take action. Get the technical instructions from Facebook. Determine your target prospect, find their pain and figure out how to solve it. Then catch their attention and tell them what to do (like I just did with you!).
Article Source: http://EzineArticles.com/6881331
Source: http://aurorblog.blogspot.com/2012/10/how-to-advertise-on-facebook-attention.html
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